Obs. 001 · Spark&Query Press

What’s worth the argument?

Ideas.Books.Betterquestions.

A small press from A Great Idea, publishing books and question decks for people who observe closely and ask boldly.

Browse the booksGet the cards
  1. 01The Advocacy AdvantageOut November 2026
  2. 02SparkStart70 question cards
  3. 03ObservationsEssays, salons, readings
  4. 04Reading notesA letter, monthly
Fig. 1 · This season, plotted
Cover of The Advocacy Advantage

The first title · Business

Who would speak up for you?

A practical guide for leaders moving beyond transactional engagement to build advocacy through trust, belonging and shared identity.

By Shane Lukas · Available November 2026

Read about the book
01

What’s on the table?

The list

Cover of The Advocacy Advantage

Who would speak up for you?

The Advocacy Advantage

Shane Lukas

Who’s asking: me, or all of us?

SparkStart

70 question cards + how-to

Who else is making good books?

Small presses

Presses to ignite the spark

02 · The card deck

Who’s asking: me, or all of us?

SparkStart

Seventy questions in five categories, for a table of friends or a notebook of one. Draw a card. Ask it out loud. See what connects.

See the deck
03

What have we noticed?

Observations

  1. 2026.11.12 · Obs. 004 · SalonWhat’s worth the argument?An evening salon: bring one question, leave with three.
  2. 2026.10.20 · Obs. 003 · EssaySays who?On borrowed authority, and the two words that test it.
  3. 2026.10.08 · Obs. 002 · ReadingWho’s making the case?A first reading from The Advocacy Advantage.

All observations

04 · Question of the week

Turn it over.

One card, every week

A question from the Change pile. Ask it at dinner, in a meeting, or on a walk. Tap the card to turn it over.