Books / Business
Who would speak up for you?
The Advocacy Advantage
Build Brand Power Through Authentic Relationships
Shane Lukas
A practical guide for leaders moving beyond transactional engagement to build advocacy through trust, belonging and shared identity.
- Available
- November 2026
- Price
- To be announced
Available online November 2026. Pre-orders open soon.
Why read it?
Why this book
Real brand power comes from genuine relationships. The Advocacy Advantage makes that case, then offers a research-based blueprint for building advocacy-driven communities.
It’s for leaders ready to move past transactional engagement and earn advocacy the lasting way: through trust, belonging and shared identity.
Written for
- Nonprofit and foundation leaders
- Communications and marketing teams
- HR and culture leaders
- Anyone aligning values with practice
What’s inside?
Six frameworks
- 01
The Bamboo Curve
Why advocacy grows slowly, then rapidly.
- 02
The Values Pyramid
Defining and protecting organisational values.
- 03
The Advocacy Flywheel
How trust compounds into lasting advocacy.
- 04
The Twelve-Week Sprint
Converting belief into actionable behaviour.
- 05
Stakeholder Circles
Mapping internal and external stakeholders.
- 06
The CTA Ladder
Matching asks to audience readiness.
What does it connect to?
Connected
- 01The Advocacy AdvantageYou are here
- 02SparkStartThe card deck
- 03Small pressesPresses we champion
- 04ObservationsEssays & salons